Fashion Yesterday and Today

We are living in a world surrounded by numerous things that are either related to the technology, the latest gadgets or the latest fashion. And Fashion today has made its significance felt in almost all sectors of life. Fashion can be termed into two groups: One group which follows fashion trends and adopts them and the other group who create fashion and style statements for the others to follow them. It can also be extended to another set of people who rarely have anything to do with fashion trends but yet follow their own style to create their own unique personality; adding one more style to the fashion world.

Fashion is not just about cosmetics and make up or the hair-do. It is a sense of creating the charisma of looking good in anything you wear and this magic is created with the right kind of accessories going along with the foot wear and the clothes, making up a pleasant picture to view. Many a times, people who do not afford to buy expensive clothes look their best in their casual wear, just by presenting themselves in that manner of sophistication and creating an aura around them with the confidence of looking good.

There are myriad forms of fashion, and trends keep on changing with the seasons. From the early 60s and 70s to the present millennium, there has been an immense change in the forms, looks and thoughts about fashion trends.

In India, much of fashion has been influenced by the Hindi Film Industry, popularly called Bollywood. The trends that have changed through time can be fairly seen in the movies made during the 60s and 70s and how they have evolved in various forms bringing about a style that can be followed by the general public. People have aped the west from very early times and this was no exception. The clothes made in the 60s and 70s were very much influenced by the western countries and given a traditional touch. The Bell Bottoms, scarves and the hair style was very much prevalent in those days as an icon of style. Later in the 80s and 90s, Fashion world sizzled like never before. There was a craving by the people to look different, stylish and modern and this could be seen in their outlook towards their outfit, new styles of hair, makeup, accessories like purses, earrings, necklaces, matching footwear etc.

People were conscious about each and every new thing that was marketed and they copied the styles from their Bollywood idols. Bollywood started as a platform for theatre artistes and went on to become a commercial entry to the youths and aspirants for a career in the film and fashion industry. This gave the youth of today to emphasize on the fashion world. Art and music have become an inseparable thing of the past and so it is deeply rooted in the present as well with more features and facilities.

Today fashion, art, music, designers, dance etc all have a place in the industry and people can choose to take up anything related to this industry as their profession too. Art and music have long been implemented in the school co-curricular activities and the Higher colleges are now offering various courses for better professionalism in these areas. There are also various acting schools and the small screen i.e., the television has opened up avenues in bringing out the talent in the young minds through numerous platforms of music and dance. This is the innovation of the millennium in creating jobs and work in the fashion industry. The trends that we see are brought about by the fashion houses that have regular seasons to showcase their invention, many of which are popularized in FTV, Zee Trendz and TLC channels. We can also get a glimpse of the stylish outfits through these shows that the models present. Today, Modelling is also one of the platforms for an entry into the world of fashion.

In the yester years, fashion was constrained only to the actors in the film or those that were bold enough to carry themselves in the public that they were considered fashionable. Others just wooed them behind close doors. Slowly when times began changing, we could see the women showing off their styles in the traditional saree with an embroidered blouse and a different neck style. Then we saw the saree being draped in various styles like the Bengali style or the Gujarati style etc. The women were liberating their choice of freedom and it could be seen in their appearances with a high heeled slipper or the handbag she carried or the way she held her saree or the hair and the makeup she wore. All these changes brought about the invention of churidhars and then the salwar kameez and finally the fashion of dresses was out in the open. Women accepted to the fact that there was nothing wrong in looking good and the men of course, loved to see the attractive side of women and fantasized the idea over their spouses.

This change in attitude of the public was very well taken by the fashionistas and a huge market was created to meet the demands of the public. Today fashion creates a new look with distinct style for a particular person and keeps oneself updated with the latest trends seen in the market. This industry is popular for its glamour as well as the mixture of Indian tradition and culture put into the designer wear that the models showcase.

People love to experiment different textures of materials used in the outfits and so the designers give them a wide collection of dresses using all kinds of clothes. There is the traditional Khadi and silk combination that is presently creating waves seen in both men’s and women’s wear. Then we have the embroidery work in zardosi, swarovski studded tops and lehangas and multi stoned work in bridal collection sarees etc. Then the most sought materials like cotton, polyster, chiffon, crush materials used in varied iconoclastic designs and styles.

Always there is a hope for the designers that the youth want a change in the fashion and are glad to keep up the trend with a fusion of Indian and western mix of fashionable wear. Also the youth of today are very practical in their sense of styling for a particular occasion. Be it a party or for a marriage or the casual look, they want the best and they believe in looking the best. And to achieve this, people go one step ahead in ensuring that they have everything in their wardrobe for any kind of occasion.

Apart from the stylish clothes and fashion that is currently popular people want to try something that goes along with their outlook. So the market started towards the very own friend of a woman- The Hand Bag or the Purse. The Fresh look of a purse with magnificent colours and its stylish features like the chain handle or the jazzy zips with numerous pockets in different shapes attracted the public like never before. And with the increasing demand of the prices of branded purses, it became a must for every woman to complete her shopping. So did the other accessories line up by creating a place for themselves in the market. Just a few to quote, the earring and necklaces, the various Belts, hand bracelets and brooch, the stiletto and its wonderful embroidered, party wear slippers along with its brotherly high rugged shoes giving a perfect cowboy look etc.

Fashion Marketing Internships: What It’s Like

A fashion marketing internship is one of the quickest ways to break into the ultra-competitive fashion industry It’s a giant industry that is completely dependent on the professional fashion-designers, marketers and retail merchandisers. What is created as a masterpiece by its expert wardrobe designers remains a far-fetched dream for the customers unless it is made available on the floor of showrooms. But it needs team work especially of the dexterous marketers, who are responsible for the extreme success. It is extensive training imparted to the selected individuals, which creates an army of skilled marketing executives, and this training begins with a fashion marketing internship.

These executives attend the lectures and learn all the strategies to promote business. To join the apparel industry, the new entrants need a degree or they have to undergo short-term fashion marketing internship program. Also known as merchandising professionals, these fashion-apparel-promoting marketers, conduct marketing research to identify new trends of fashion so that stylish wardrobes can be introduced in the market. They dwell on the mood of fashion-loving people, especially the young generation, for stylish fashion-dresses. Such kind of extensive survey helps the expert-designers read the psychology of customers and thus help the fashion-designing specialists create superbly developed fashion wardrobes.

The Retail Merchandisers Serve As Both Retailers & Wholesalers

Before embarking on a career in fashion marketing, one must understand what it they would be doing and why fashion marketers are so important. Creation of a stylish wardrobe is only half done if the items are not supplied in the market for sales. The marketing is shouldered by the retail merchandisers, who look for a market. Flooding the market with attractive fashion products can not yield any result unless immense curiosity is aroused among the people. This is the job which indispensably is accomplished by the retail merchandisers in order to promote sales of attire. These marketers popularize the exquisitely-designed fashions through internet. In order to attract the customers, these merchandisers highlight the outstanding features of latest wardrobes that in turn blooms the business unbelievably. And as part of a fashion marketing internship, the intern will be mirroring the professional performing these tasks, and possibly taking part in them.

The retail merchandisers inspect the market and make sure that the demand for a trendy wardrobe is met at every cost. Another important issue which the marketers focus their attention on is the price. The retailers often charge arbitrarily and this affects the business in an unfavorable way. Being aware of such acts going on in the market, the retail merchandisers can conduct raid at the blacklisted showrooms, and expect the fashion marketing intern to monitor their actions. If they find any defiance of ‘legal & fair trade practices’ norms, then they impose heavy fines and take legal action against the culprit.

Plenty of Information is Posted Online

In order to let the fashion fans keep in touch with the newly introduced fashion line, the fashion marketing internship team is expected to keep updating the website regularly, highlighting the code of dress, price and discount as well. To redress grievances of the dissatisfied-customers the fashion- companies mention on their sites their E-mail address and phone numbers also so that customers can communicate their problems.

Fashion Industry Provides Employment

If you are a fresh off your first fashion marketing internship or right out of fashion school and curiously looking for a lucrative job, do submit your resume to fashion houses, fashion pr firms, and the lke. As retail merchandisers are the backbone of fashion industry, you can be considered for respective posts with great honor. If you hold a degree in fashion design and are courteous, have an eye for style and a keen knack for business, the fashion marketing has got to be your destination. If you have no certificate or degree in the fashion-designing then you should go for 2 to 4 years course in respective field to herald a career in fashion industry, or at least take on a fashion marketing internship while you are studying another line of work.

Fashion Careers – Job List in the Fashion Industry

A career in the fashion industry sounds glamorous and lucrative. Have you consider getting into the fashion industry, but might think that you cannot manage it? There are so many different roles and positions that you can play in the fashion world. One does not necessarily be a fashion designer but still be able to have a very success career in the fashion industry.

Being able to make a living with things you like is always enjoyable. If you are a fashion fan and love to see beautiful clothing, accessories or sketches around you, you should consider starting a career in the fashion world. Below are some key roles in the fashion world where you can take part in – from design, production, marketing, to many more.

This is one of the most high profile jobs in the fashion industry. Designers are responsible for conceptualizing their ideas on trends and realizing them on their final products. Designers can be employed by companies which own a group of designers, or work for their own brand and production line, or, even as a freelancer providing designs for difference companies.

There are several types of fashion designers:

1. Apparel designers: Obviously these are clothing designers, ranging from lingerie, sports wear, casual wear to high fashion couture, for men, women and kids.
2. Footwear designers: They design footwear for men, women and kids from a style point of view, as well as from a foot-health’s perspective.
3. Accessory designers: Accessories has a broad definitely – from handbags, hat, eyewear to gloves, scarves and jewelry pieces.

Production involves the sampling of garments and accessories until producing the final pieces that would deliver to shops and customers. This massive work involves a team of various professions:

1. Merchandiser: Merchandisers play a key role in the production process of a fashion product.They are responsible for buying raw materials for production, selecting fabric, textiles and trims. They have to make decisions based on pricing, quality and latest trend and innovation of raw materials.

2. Technical Designers: Technical designers are the one responsible for doing fittings during the whole sampling to production procedure. They might not be the one who designed the garment but are the experts in providing alternative to the garment to improve the fitting of garment.

3. Pattern Makers: Pattern is the basis for a garment to be sewed. Pattern makers produce and maintain patterns for garments that designers have sketched out. Pattern makers are key persons in realization of a garment.

4. Pattern Graders: The sizing of garment starts with the pattern grading. Pattern graders are experts in creating size specifications for different sizes. They are vital persons in for any fashion brands, as a consistent sizing across products can maintain customer loyalty and confidence.

5. Fitting Models: Ultimately garments and footwear are made for putting comfort and style together. Fitting is a crucial part in fashion industry and the most precise fitting is to use model as the body for fitting.

Many companies have their own dedicated models for fitting their lines, who has the exact sizing measurement the brand requires. Sometimes you would see ads looking for sampling models, from kids, men, women to plus size models.

6. Quality Control Specialists: Quality control is of top importance for any sort of products, and is no exception in fashion industry. Quality control specialists look at the quality of raw materials, like peeling, shrinking and color fading of textile and overall quality of a fashion item, for instance, the overall assembling of an accessory item.

7. Planners: Fashion planners coordinate closely with designers, merchandisers and buyers to decide the production plan for the coming seasons. They look at both production and marketing side while paying close attention to the latest fashion trend.

Marketing is as important as making a perfect piece of fashion item. Whether it’s marketing in a wholesale or retail side, people in fashion marketing bears the mission of promoting the fashion item into this fast changing world.

1. Fashion Buyer/ Retail Merchandisers: Product merchandisers are the ones who buy ready-made products to be sold in a shop like department stores. These merchandisers conduct researches and analyze market trend, the relative customer wants and stocks. They bear huge responsibility in terms of profit making, since having the eye to buy the right product for sales can make a difference in revenue.

2. Showroom Sales Specialists: Some brands own their showrooms, displaying their collection for fashion buyers (wholesalers) to make their orders. Compared with retail sales, showroom sales specialists should know their seasonal returning customer better and be able provide detailed information on the selling collections.

3. Retail Store Manager/ Boutique Owners: Retail shop manager, sales and boutique owners are the first line personnel facing retail customers like you and me.

Other Fashion-related Professions
Besides in the field of designing, producing or marketing a fashion item, one might be attracted by other positions like as a writer of fashion magazine, online blogs and fashion event management etc. Below is a list highlighting the other possible jobs related to fashion industry:

1. Fashion Writers: Writers or freelance writers can write for magazines, online blogs or sites on reviews, trends and recommendations. Fashion writers can also develop into fashion magazine editors.

2. Personal Stylists:Some department stores provide personal styling services while some private customer would employ personal stylist giving them recommendations in personal styling.

3. Fashion event Management/ Public Relations: There are nameless fashion events which requires professional public relations and event management personnel to take care of. There are PR companies specialized in holding fashion related events.

Grasp the Opportunities!
Besides the above mentioned careers in the fashion industry, there are still many other opportunities like photographer, costume designer and catalog/ fashion show models, etc. One of the most reachable way to keep yourself updated with job opportunities and fashion trend is to be active in fashion forum and subscribe to fashion magazines.

Straight Hair Extensions Know How to Care for Them

Want long, straight hair that is silky smooth? You can get it in a jiffy by using hair extensions, and start trying out straight hairstyles for upcoming gatherings and parties! However, they have to be cared for, so the quality remains top-notch for a long time.
Types of straight hair extensions
Silky Straight
The best hair is virgin Remy hair, which is only washed: it is never dyed or chemically treated in any way. Remy means that the hair is always kept lying in the same direction from root to tail prevents tangling because the cuticles or scales of the hair are lying in the same direction.


Yaki Straight

It is plaited tightly, wound onto small metal rods and steamed in an oven to create a thicker or ‘Yaki” texture akin to normal afro relaxed hair. It is available in a variety of thicknesses, see Mayvenn’s straight hair products.

Kinky Straight

If it is plaited more loosely and thicker rods are used it gains the appearance of unrelaxed natural afro hair. This is what is commonly called  kinky straight and has an extremely natural appearance.

Here are a few tips to help you care for them

Washing your hair once a week is sufficient. When shopping for hair care products, choose a shampoo that is no higher than pH 7 and in general, products that are alcohol free to avoid damaging the hair extensions. As for conditioning, work your way from the ends all the way to the scalp. Don’t massage your scalp, which is traditionally recommended for those who don’t have hair extensions.

You can use flat irons and products like mousse, gel, and hairspray on those straight extensions. Just make sure that they are alcohol free and that you don’t use them on your extensions on a daily basis. Maintain the shine of your extensions by braiding the before going to sleep. Leaving them braided overnight protects them from tangles and unruly messes. Don’t braid them too tight a loose braid just at the base of the neck will do. Let your hair loose in the morning and brush the strands from the ends all the way to the top.

Should you decide on curling hair extensions that are straight, opt for steam rollers. They have less heat than conventional curling irons.

Ideally, swimming is not recommended for those with hair extensions. Both pools and beaches have chemicals that can potentially damage hair strands. However, if you do take a dip, comb hair beforehand and try to keep your head above the water as much as possible.

Ready to try out straight hair extensions? Go right ahead!

A Week Full of Fashion

Fashion week is a week-long event that is held to commemorate the fashion industry and the cogs that keep the wheel moving. Fashion designers, brands and houses display the latest and best of their collection via runway shows. Buyers and the media are prominently present during this activity and this helps the designers to showcase and sell their work. Fashion week is an important event in the lives of the fashionable since it is here which determines the trends that are in Vogue and those which are passé. The most popular and well-known fashion weeks are held in the four major fashion capitals in the world namely New York, London, Milan and Paris.

Fashion has stormed the globe in a big way and some other countries which also host other important fashion weeks in the world are; Madrid, Australia, Rome, Dubai, Hong Kong, Buenos Aires, Singapore, Toronto, Jakarta, India, Berlin, Barcelona, Seoul, Tokyo, Sao Paulo, Los Angeles and Dallas.

Fashion week is a seven day long entertainment cum business event where people from all walks of life fraternize with those from the fashion industry. This event is bi-annual in nature and is held in the major fashion capitals in the world like London, New York, Paris and Milan. Fashion weeks are held several months prior to commencement of the fashion season so that it allows the buyers and press a better chance to preview the trends and designs for that season. January to April hosts fashion shows to showcase the autumn and winter collections. On the other hand, September to November showcases the spring and summer collections. This gives ample time to the buyers, retailers and purchasers to assimilate and include the fashion designers into their stores.

Latest innovation, flamboyant designs and striking new trends are showcased during these fashion weeks and all the latest collections are compiled into a special report and covered in all the leading fashion magazines in the world as well as the websites which cater exclusively to fashion. The first ever fashion week was held in 1943 with the purpose to distract attention in World War II from French fashion when workers from the fashion industry were unable to travel to Paris. It was believed that designers in America relied on the French for their inspiration and design. A fashion publicist by the name of Eleanor Lambert had organized an event called Press Week to showcase the works of American fashion designers. Magazines such as Vogue began to feature more American designers in their features and stories.

In the year 1903 a New York based shop held the country’s first ever fashion show to lure middle-call socio economic groups into the store. Close on their heels, in 1910 major department stores were holding private fashion shows of their own. Along with promoting fashion these shows had elements of entertainment and were very theatrical in nature. It was theme based and accompanied with a narrative commentary. Fashion weeks helped in integrating all aspects of the fashion industry and bringing it under one roof.